JBL Solidifies Its Spot as the #1 Party Speaker Brand with the Latest PartyBox Lineup

Experience Next-Level Sound With AI-Powered Audio, Seamless Auracast™ Connectivity, and Portable, Splashproof Designs for Every Type of Party

KUALA LUMPUR, 28 NOVEMBER 2025 – JBL, the undisputed leader in party speaker innovation, raises the bar with its newest PartyBox lineup, designed to elevate any celebration with powerful sound, immersive light shows, and seamless multi-speaker connectivity. Featuring JBL Pro Sound and AI Sound Boost technology, these speakers optimise audio output for dynamic bass and crystal-clear treble, ensuring the music sounds flawless, whether in the living room or poolside in the backyard. With key features like replaceable batteries, Auracast™ for limitless speaker pairing, and durable splashproof designs, JBL continues to deliver the ultimate audio experience for any occasion.

“JBL has firmly established itself as the leader in portable and party speakers by consistently pushing the boundaries of sound and design. We are proud to once again be recognised as the World's No.1 Best-Selling Party Speaker brand. This is a testament to our commitment to delivering powerful, immersive sound experiences. The latest PartyBox series continues this legacy, combining cutting-edge technology with remarkable durability to bring people together at both intimate gatherings and large-scale events." said Grace Koh, General Manager and Vice President, Consumer Audio, Harman Asia Pacific.

The newest model within the PartyBox series is the JBL PartyBox 520, one of the loudest battery powered speakers on the market. Built for large gatherings seeking powerful performances, the speaker’s IPX4 splashproof design and rugged telescopic handle, combined with wider, sturdier wheels, make it easy to transport the party anywhere. The JBL PartyBox 520 offers up to 15 hours of playtime on a single charge, and with replaceable batteries and fast-charging capabilities, the music can keep going without interruptions. AI Sound Boost analyses the music signal in real time to optimize and push the driver to its maximum capability, ultimately creating a more powerful, less distorted sound. Plus, Auracast™ allows easy pairing with other Auracast™-enabled JBL speakers, creating a fully connected sound system to fill every corner of the venue.

Rounding out the line-up is the JBL PartyBox Encore 2, which delivers the same high-quality sound in compact, easily portable designs. It features Bluetooth 5.4 with LE Audio for superior streaming quality and is equipped with redesigned ergonomic handles for enhanced portability. The JBL PartyBox Encore 2 will transform any space into a musical playground as it comes equipped with two wireless microphones for an interactive karaoke experience. With up to a 15-hour battery life and a quick 10-minute charge that delivers an additional 80 minutes of playback, these models ensure the party can continue on the go.

Retailing from RM2,099 to RM3,599, the new JBL PartyBox speakers are now available at all authorised dealers, on the official website, Lazada and Shopee.

Model

Specs

Battery Life

Price

JBL PartyBox 520 

AI Sound Boost 

Bluetooth v5.4 with LE audio

Multi-speaker connectivity with Auracast™ with JBL enabled speakers

Ergonomic telescopic handle 

IPX4 certified splash proof

400 max watts output power 

Symmetric and themed light show

Audio connectivity options via USB-C ports and XLR connector

JBL PartyBox App 

Up to 15-hour playback + replaceable battery (FastCharge: 10min for 2 hours of playtime)

RM 3,599

JBL PartyBox Encore 2

AI Sound Boost

Bluetooth v5.4 with LE audio

Multi-speaker connectivity with Auracast™ JBL enabled speakers

Upgraded flexible handle 

IPX4 certified splash proof

Built-in 2 mic channel receiver

Two digital wireless mics with a convenient and removeable holder 

100W output power

Symmetric and themed light show

JBL PartyBox App

Up to 15-hour playback + replaceable battery (FastCharge: 10 min for 80 min of playtime) 

RM 2,099

The Auracast™ word mark and logos are trademarks owned by Bluetooth SIG, Inc. Any use of such marks by Harman is under license. Other trademarks and trade names are those of their respective owners.

Find JBL online and on social media: 

Website: https://jblonlinestore.com.my/ 

Facebook: https://www.facebook.com/jblmalaysia 

Instagram: https://www.instagram.com/jbl_my/ 

TikTok: https://www.tiktok.com/@jblmalaysia 

YouTube: https://www.youtube.com/@jbl 

Official Hashtags: #JBL #DareToListen